Author: Natasha Golec, Social Media & Marketing
At the start of 2017, we predicted video would be the next big thing for businesses, and, guess what? We got it right.
Incorporating video content as part of a business’s marketing strategy has become a major trend, and it’s here to stay, for a while at least.
has become an effective business tool and a powerful way for brands to communicate their story that can help build a relationship with the customer and prospects.
So on the topic of videos, we thought we would answer some looming questions associated with video, including how to increase your views and what makes a video become shareable content.
How can I make my video become ‘shareable’ content?
In a business, if you don’t give consumers what they want, they’ll move on to something else and the same applies in video marketing; if you don’t give viewers engaging content that will grab their attention, they’ll stop watching and move onto something else.
To make a video ‘shareable’, creating engaging content that’s informative is a positive start and an obvious one, but it might not be enough to make your video viral. It’s important that you give viewers a reason to share your video. There’s a chance your video could have a great concept, but that doesn’t necessarily mean its enough to get your viewers to want to show your video amongst their friends, mainly because you haven’t given them a purpose of sharing your video, and this is key; you have to give your viewers a reason that will make them want to share your video.
Your video needs to be something that will stand out; something that’s different and unique to what other videos are showing. It has to get people to love it so much that they’ll want to talk about it amongst friends and family, and if this happens, you’re on the right track in getting your video shared.
Nowadays when we scroll through any content on our devices, we tend to have a short attention span, and this applies to visual content. Get your message straight to the point, and be sure that your video doesn’t drag on, otherwise viewers will be quick to move onto something else.
Interestingly, triggering the viewer’s emotions can play a big impact for a video to get shared. If the video gives us feelings of excitement; happiness; thrill; fear; anger; we’re more likely to share the video as it sets off our emotions and as a result, we want to show it to our friends.
However, if the video gives us a feeling of contentment, it hasn’t given us enough encouragement to share the video because all we feel is content.
Live videos have become popular amongst viewers: it’s live and it’s in the present, and people enjoy the thrill of what’s to come. If what you’re sharing on live stream is engaging from the start, the unknowing of what’s going to happen next makes people want to keep watching, and there is a potential of your video getting shared and talked about amongst friends and family.
How can a brand tell its story through video?
10 seconds is how you long you have to grab a viewer’s’ attention with video, and according to Visible Measures, 20% of viewers will click away in 10 seconds or less if your video does not resonate with your audience. Your video has to be engaging from the very start otherwise you’ll lose your audience. Having text and animation in your video can help viewers not only become more engaged, but they’re more likely to remember that video, and therefore they’ll remember your brand. Your story has to be short, sharp, yet witty and different but engaging; don’t let your video blend into the background with every other video, make sure it stands out against your competitors. Shock your viewers with something they’re not expecting, and you could see more engagement.
How can I increase my YouTube video views?
In today’s market, we’ve seen an increasing amount of videos being used by businesses, SMEs to large businesses, to help grow themselves.
The rise of visual content has been major over the past couple of years; especially with Snapchat and Instagram on the go, consumers are preferring to see visual content rather than to read text. We’ve seen a huge rise of businesses and brand using videos to help grow their presence and distinguish themselves from their competitors. Adding animation to your video is a great way to see an increase in your video views; a simple yet an extremely effective strategy, including animation will help you attain a uniqueness in your video and add a spark to it that ordinary film can’t achieve. Take a look at some of our examples here. These additional visuals will not just engage viewers but they’re more likely to remember your brand, and if you execute the perfect animation, it will go down a treat.
Video content has become a major marketing tool for brands to grow and spread the word about what services and products they offer, that is of course depending on the brand. But with so many businesses using Youtube, it’s can be tricky to increase your video views and distinguish yourself from your competitors. Here are a few tips to increase your views:
- Be searchable
Just like a blogger uses SEO keyword research to get ranked in Google in order to get noticed, a vlogger needs to do the same for YouTube. Try and find out what words people are using and typing in the search bar, so you can wisely use these words when you pick a title and description for a video.
Before creating your video, make sure you do plenty of research so you know what people are searching for and the videos they want to watch.
- Quality and content is key
If you’re going to post a video, make sure your video is high quality. Having poor quality can reflect your business and you as a person in a negative light. Remember when we mentioned earlier that if your content is not engaging, people will move onto the next thing; similarly, if the quality of your video is defective, people won’t have the patience and they’ll move onto the next thing. Even if your content is useful and engaging but the quality of your video is poor, you are risking the chance of people straying away, resulting in a loss of followers.
- Be consistent
Being consistent and posting regularly is crucial for any brand. You’re showing to your audience that you know what the current trends are and you’re devoted to your viewers who are watching your videos. Being consistent is a great way to gain followers as people know that you’re committed, and in turn your audience will gain a sense of trust. When new people land on your YouTube page and they see a video that has been posted recently, they’re more likely to watch it over a video that was posted last year.
- Keep it short
With our short attention span scrolling through social platforms combined with our busy lives of today, we like to see/watch content that gets straight to the point. Viewers might not have time to sit through the video that’s around 10-20 minutes long, and could move onto something else that’s shorter.