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Impact Catering – branding, 2D animation, website

Impact Catering study banner

What was the brief?

Impact Catering is a family run business supplying freshly prepared food in the greater Manchester area. They had outgrown their website and branding and needed help to relook at the approach and design of how they come across to their clients.Salamandra was tasked to redesign their logo, website and create a friendly animation that would encompass what the business is about whilst giving an impression of the team.

 

What did Salamandra create?

We started with the creating the branding for Impact Catering, creating a number of options for a new logo, and a fun set of caricatures of the team.

Impact Catering team caricatures

These established characters formed the basis of the Impact Catering animation, telling their brand story and what they can offer to their customers. It was created in a hand painted watercolor style, emphasising the friendly family values and fresh feeling of the company.

Impact Caterign gif 2 Impact Catering gif

Lastly, Salamandra created a new website for Impact Catering, to help them come across professionally, and to house their brand animation. The website allows them to manage content and add and edit menus as and when they need to.

Impact Catering screen mockups

What was our favourite part?

The whole project was a delight, but we especially loved the hand-painted watercolour effect of the animation.