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It’s nearly Christmas and we hope you’re feeling festive and have enjoyed this series. Animation is one of our core pillars here at salamandra.uk – whether it is 2D or 3D, product, people or place, animation is a powerful tool that has applications across a plethora of platforms!

How is animation used for business?
Animation is at times still considered to be synonymous with cartoons or children’s content – but recent years have shown the real benefits of using animation for business and have seen widespread uptake within some of the world’s largest B2B businesses.
In fact, the top 10 global B2B businesses (according to the 2019 Brandz report, produced with WPP) have all used animation within their communications.

Animation uses include:

  • Animated explainers to simplify a complex service or message,
  • 3D visualisations to demonstrate products or places in more dynamic ways
  • Vast animated conference presentations that wow internal and external stakeholders
    Increasingly animation is also used with immersive technologies for training and simulation – and for event production.

What makes it so effective?
According to the 2019 Video Marketing Statistics Report by Wyzowl, 96% of people state that explainer videos allow them to learn more about a product or service with 68% agreeing that this is their preferred method of understanding a new product or service.

Here are some of the benefits of how animation can have a positive effect for your business:

  • 84% of users see an increase in traffic to their website
  • 81% of users say video marketing has helped them generate leads
  • 80% have seen an increase in website dwell time – great for SEO

Animations that stand out, make your business stand out, strengthening these statistics even further.

How should you get started?
Animation is often still considered as only being applicable in the form of videos, but animation can do so much more!

Knowing where to start doesn’t have to be tricky, here are some creative ways that animation can be applied to your business or brand in more subtle ways:

  • Animated logo for presentations, social & email signature use
  • Social media content – short gif for a particular event etc.
  • 3D product visualisation – a great approach if the product is still in prototype, or has a lot of variations that would be expensive to physically produce (e.g. furniture that comes in a number of colours etc.)

The application possibilities for animation are endless once you get started, so how could animation elevate your business?


If you want more insightful and interesting tips that might help, you can read all the blog posts for our 12 Days right here!

On the first day before Christmas, my client asked of me…
12 Deadlines Looming
11 Quotes a-waiting
10 Emails Pending
9 Drawings Happening
8 Voice-Overs Playing
7 Briefings Coming
6 Scripts Need Writing
5 Mooooood Boooaaards
4 Illustrations
3 PowerPoints
2 Animations
and a Marketiiiinggg Straaategyyyy