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Be ahead of the game! A marketing strategy is important to help you plan forward, and in 2020 it could never be easier. Technological advancements give great opportunities to marketing, but there are still factors to consider that shouldn’t be lost.

Firstly, document your strategy in a clearly outlined template (which will be subject to change!) Marketing plans are always revisited and revised but keeping it all organised in one place helps you, your team, and who you are working with.

Then, the most important step is to determine your target audience, a basic principle to adhere to! This helps you focus the rest of your strategy on them, and that’s what our next tip points to; making it personal.

Content marketing is top tier and engaging your customers, partners and team members will always drive engagement up by making an emotional connection, above all else, and it adds a human touch. Quality content takes time, but that’s because it is one of the core strategies to help grow a business and target your all-important audience. This then helps bring you closer to other people and other companies which can, in turn, build partnerships and sprout collaborations which, for starters, generates great exposure at usually cheaper prices all whilst creating relationships.

Our final tip is to get everybody involved. Letting your own employees be your biggest champions and advocates helps motivate them and can push your marketing to new levels with many different paths to be followed, it increases exposure and brings in new ideas which could be gold for your business.

We hope you’ve enjoyed our 12 Days of Christmas tips, and that they’ve helped you wind down for the Holidays! Be sure to check out our Instagram page to see Sal’s completed office block artwork, and don’t forget to give us a like and follow!


If you want more insightful and interesting tips that might help, you can read all the blog posts for our 12 Days right here!

On the first day before Christmas, my client asked of me…
12 Deadlines Looming
11 Quotes a-waiting
10 Emails Pending
9 Drawings Happening
8 Voice-Overs Playing
7 Briefings Coming
6 Scripts Need Writing
5 Mooooood Boooaaards
4 Illustrations
3 PowerPoints
2 Animations
and a Marketiiiinggg Straaategyyyy