WHAT WAS THE BRIEF?
Salamandra worked with Five Bars, a telecommunication provider, to create a Gifographic, which is an animated infographic, to market the client’s new product ( a passenger powered Wi-fi system) on their social media platforms and email campaigns. The objective was to produce a visual content that would easily explain the use of the product to their audience and how it works.
WHAT DID SALAMANDRA CREATE?
We wanted to create a style that was visually appealing but also informative for the user. The aim was to market Five Bar’s new product in a way that is engaging, and creating a Gifographic allowed this to happen.
THE DEVELOPMENT PROCESS
Creating a mood board is an essential part of our design process as it helps to develop a specific style for the project. After experimenting with a few different styles, we selected our favourite designs and colours from the mood board, where we were then able to start formulating the Gifographic.
OUR FAVOURITE PART
Apart from making the different assets such as the buses and houses, being able to actually create a gifographic was our favourite part. Gifographics are quite unique so being able to design and develop one was exciting.
“This looks amazing – I like the style a lot… The more I look at it the more I fall in love with it!”
“I know I’m repeating myself, but I really am impressed, please pass my thanks on to the rest of the team!”