have I got your ATTENTION? conferences, content & community to activate HCPs
pharma multichannel marketing meetup 24/02/21
How to activate customers through impactful conferences, agile communities and pivoting your content strategy.
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Have I got your ATTENTION? How to engage and activate customers through agile conferences, communities and pivoting your content strategy
James Harper, Founder and Managing Director at 28b
Welcome and introductions
Rick O'Neill, Digital Consultant, Allergan Aesthetics
Richard Crawford-Small, Founder, Aesthetic Entrepreneurs and TwentyTwoPounds
How to build a highly engaged “tribe” around your digital event. Creating high engagement levels, through existing digital channels Re-creating the buzz of real-world events through the agile use of such existing digital channels as Facebook Groups, Zoom and WhatsApp Messenger Groups. A ‘war story’ about our 24hr pivot from a real-world conference to a ’scrappy’ (but massively engaged) digital event on day 1 of lockdown 1.0 (March 2020).
Christine MacKay, CEO and Producer, salamandra.uk
From AR to virtual staging: A rhytidectomy for pharmaceutical presentation. Over the past year, pharmaceutical marketers have had to give their marketing strategy and communications a makeover that reflects the no contact, lockdown landscape. Salamandra.uk’s head honcho, Christine MacKay, will be solving the botched job that COVID-19 created for marketers by giving your presentations and comms the facelift needed to grab the attention of HCPs online.
Dan Kendall, Founder and MD, Mission Based Media
Can you hear me now? 5 Ways to Win with Podcasts in Healthcare. As people reduce their screen time and stay active, they are consuming audio content at record levels. Dan shares how healthcare organizations can create a ‘brand voice’ to deliver meaningful content that matters.
Discussion in breakout rooms