7 minutes to become a martech expert
tech and saas multimedia marketing meetup 23/06/21
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83% of marketers upgraded or replaced at least one MarTech application in the last 12 months (Warren, 2021). Businesses around the globe have embraced technology in the last year to bridge the gap between them and their customers and spearhead their marketing strategies. Join us as we learn how to best utilise these technologies to reach our marketing goals.
We were joined by 5 MarTech pros who had 7 minutes each to make us experts!
Meet the pros:
- Julia Burton Brown, Commercial Director EMEA, Inskin Media
It’s all about attention! Hear from Julia Burton Brown at the '7 minutes to become a martech expert' session where she will discuss Lumen’s research data that shows high-impact, non-standard formats can generate 15x more attention than standard display units.
- Steph Miller, Commercial Director, Adnami
With audiences gradually disappearing from typical above-the-line advertising channels, brands are being challenged to achieve impact through mobile and digital channels. Hear from Adnami’s Steph Miller at the '7 minutes to become a martech expert' session where she will join other thought leaders to discuss how marketers can adapt creatively with high impact and why creative transformation and contextual matters now more than ever.
- Dan Jones, Commercial Director, Cavai
Hear from Dan Jones at the '7 minutes to become a martech expert' session where he will join other commercial leads to discuss how conversational marketing can engage consumers, the importance of a creative user experience and why savvy marketers should always be thinking outside of the box. Cavai connects programmatic with creativity, in an era where creative transformation is the solution to data depreciation.
- Tom Jenen, Chief Revenue Officer, Brand Metrics
Don't mark your own homework! Hear from Brand Metrics' Tom Jenen at the '7 minutes to become a martech expert' session where he will discuss how marketers can use brand lift data to develop insight led campaigns. Consistency is key - and Brand Metrics is the locksmith!
- Charlie Ashe, Creative and Client Success, tmwi
In just 7 mins, Charlie Ashe, from award winning agency tmwi, will give you top tips to become a marketer who truly embraces media, creative, data and tech. Marketing has evolved so much even in the last 12 months and this session will bring you pearls of wisdom and advice on marketing technology that you can actually take away and implement throughout your marketing strategy and campaigns.