the influence of ai in tech and saas

tech and saas multimedia marketing meetup 29/09/20

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Now that digitisation is becoming more and more of a necessity, keeping your finger on the technical pulse for the latest in Tech and SaaS multimedia marketing is crucial for business success.

Over the past 20 years, AI has come a long way and now plays a huge role in marketing and advertising from social media publishing to highly personalised web experiences. Watch us and our 4 industry experts as we explore how AI is moving on from its marketing roots in web ads and is now benefiting an ever digitised landscape through modernising partnerships, conversational AI and in-app developments.

Host: - Christine MacKay, Founder and CEO, salamandra.uk

Panellists:

- Alex Springer, Director, Sales and Solutions Architects, Impact

Talk: The Evolving World of Partnerships

- Pete Kemp, Head of Product, Enterprise Bot Manager, Filament.ai

- Andy Feltham, VP of Innovation, Filament.ai

Talk: Conversational AI: Its Impact on Marketing Beyond Hype

- Alex Ginn, Head of Sales UK, Adverty

Talk: How Brands Are Able to Reach Their Niche In-Game