case study: ARCC, animation and branding

what was the brief?

ARCC Communications needed to be rebranded as ARCC and needed a clean, modern website and brand collateral that reflected their professional approach but including assets that still reflected their human approachable side.

what did salamandra.uk create?

Salamandra.uk created a lot of collateral for ARCC, beginning with a rebrand of their logo to reflect the modern and innovate business that they are, and creating solid brand guidelines to inform all future collateral.

Having pinned down the new look, salamandra.uk set to creating an explainer video that introduced ARCC, and their journey to becoming a highly successful business. This 2D animation used caricatures of the 3 brothers who started ARCC, and was very well received by the client.

Salamandra.uk also created a modern and professional website for ARCC, using the brand guidelines to create a consistent brand experience. The site is of course completely responsive and mobile friendly, and gives a great platform to host the animation created for ARCC. Take a look at it here – ARCC Communications Website

More recently, as part of our ongoing work creating collateral for ARCC, we have created a PowerPoint with a difference for an award nomination.

It’s always fun creating fully animated presentations, and seeing them really stand out from the crowd.

What was our favourite part?

Learning that a supplier to ARCC decided they were the right company to partner with, when they saw the team caricatures on the website stating that they could definitely do business with a company that was at once totally professional and approachable individuals.

And, what did the client think?

“Working with Christine and the salamandra.uk team has been a pleasure; we had spent a lot of time and money working with ‘so-called’ marketing companies in the past, who offered little return. Salamandra.uk were different, an organised professional approach to our project meant it was delivered on time and in budget, and always with the personal touch Christine so effortlessly delivers. I would wholeheartedly recommend Christine and Salamandra to anyone.”