how animation has benefited the healthcare and pharma industries

Whether you need to tackle sensitive subjects or illustrate 3D medical procedures, animation can be a tool used in dissecting complex information, captivating audiences, and tapping into their human emotions. Regardless of the health sector your business sits in, animation can be a multi-purpose investment you can re-use in various marketing and social media campaigns. Whether you need a corporate explainer video, a product instruction film or you are trying to tackle complex subjects for your induction – animation, in its myriad formats (2D, 3D, Motion Graphics + Live Footage) can be a simple and highly effective marketing tool with a plethora of ways to maximise web traffic, sales and brand perception.

Animation Used to Explain Sensitive Subjects.

It’s important that your clients feel comfortable in the services you provide which is why some businesses use animation to better inform and build trust with their viewers. As an example Skills for Care used animation for their marketing campaign “Stop, Think, Dignity”. Here they cover how some clients are unknowingly being disrespected by staff members. You watch as an experienced care worker introduces an apprentice starting their first day in the field. Slowly you notice how the experienced care worker makes the client feel uncomfortable and then suddenly you’re shocked at how disturbingly familiar the scenario looks. It’s really an emotional campaign because it tackles the stigma that if a person needs help/care it doesn’t mean they should be disrespected for it. In conclusion, the business used an excellent marketing tool (animation) to better make their brand look more trustworthy by bringing awareness to the topic. In turn, the animation is used to inform their staff on how to treat vulnerable people and on their marketing/social media campaigns.

Explaining a Businesses Services, Simply.

The art of an explainer video is being able to simply and effectively convey complex services or products to minimise confusion in what your business does. By using animation Bayer Pharmaceuticals were able to provide good knowledge of their services while at the same time entertaining viewers with a chunky amount of information using brand terminology. This is something that even the most talented writers in marketing can struggle with and as we all know if something is too complex, it might be prone to bore as well. 

To further back this up, online studies have shown that only 10% of readers are able to retain information via text, as opposed to 95% who watch it in a video (Source). The more entertaining or informative your brand is, the more likely you’ll be remembered. For more info on why people prefer video, click here.

Animation used in the Medical Field.

In this example by Fortis Healthcare, they used animation to illustrate medical procedures for their clients’ viewings. As the procedure is potentially life-threatening they had to find a way to provide an in-depth analysis of key information, simply and visually.  Ultimately it was a good investment for the business as the animation went on to be successful, used in their marketing and later being viewed by 1.2 Million people and is currently used to teach in schools and hospitals.

Ultimately it was a good investment for the business as the animation went on to be successful, used in their marketing and later being viewed by 1.2 Million people and is currently used to teach in schools and hospitals.

On a survey done on 570 unique businesses, 85% found that animation was an important factor in their strategic marketing with 76% saying that using an explainer video has increased sales performance. In healthcare you’re faced with many target audiences and competitors, so ideally you need to find a way of implementing a successful marketing strategy, cohesively.

Animation can be a worthwhile long-term investment, flexible in marketing usage and a powerful tool resonating with internal and external audiences. It can help to leverage your business over your competition. 

Animation is a simple solution that’s been effectively used in generating new clients and awareness no matter what industry you’re in. If a potential prospect lands on your web page and the first thing they are greeted with is an explanation video, they are better inclined to stop and learn more about your business (source).

Sources: Avasam, Wyzowl, Biteable, Hubspot, OptInMonster, Wirebuzz