the future of animation: trends to watch in 2024
Animation, the beloved art form that has enchanted audiences for over a century, is on the cusp of transformative changes, fueled by rapid technological advancements and shifting consumer preferences. Here at Salamandra UK, where creativity meets the cutting edge for brands and entertainment, our lizard’s have been keeping their eyes peeled and ears to the ground to bring you the hottest trends that are set to redefine animation in the coming year.
1. Virtual Reality (VR) and Augmented Reality (AR) take centre stage
The immersive world of VR and AR is not just for gamers anymore; it's becoming a playground for animators and opening up opportunities for brands. According to a report by Grand View Research, the global virtual reality market size, with a market value of around 80 billion is due to grow by 27.5% by 2030, suggesting a massive potential for VR in animation. These technologies are breaking the fourth wall, allowing viewers to step inside the story and interact with the animated world in ways previously imagined only in science fiction.
2. The rise of independent creators
With platforms like YouTube, Vimeo, and TikTok, independent animators are finding their voices, and audiences are larger, and more accessible than ever. The democratisation of animation tools and platforms has levelled the playing field, allowing indie animators to produce content that rivals that of major studios.
3. AI and machine learning: The new animators on the block
Artificial Intelligence (AI) and Machine Learning (ML) are set to play pivotal roles in the animation process. From automating tedious tasks like in-betweening to generating realistic facial expressions and movements, AI is revolutionising how animations are created. An article by Forbes discussed how AI technologies are being used to speed up the animation process, making it more efficient and allowing for greater creativity and experimentation.
4. Sustainability in animation production
As awareness of environmental issues grows, the animation industry is not immune to calls for sustainability. Studios are exploring ways to reduce their carbon footprint, from utilising more energy-efficient computing resources to adopting cloud-based production workflows. The Green Production Guide, an initiative supported by major Hollywood studios, includes recommendations for sustainable animation production practices, indicating a growing industry-wide commitment to environmental responsibility.
5. The continued dominance of streaming platforms
Streaming platforms have changed the way we consume animated content, offering unprecedented access to a diverse range of shows and movies. With the global streaming market expected to grow exponentially, as reported by a Statista forecast, these platforms are becoming the go-to source for both classic animations and innovative new works. This shift is influencing not just how animation is viewed, but also how it's produced, with more creators designing content specifically for streaming consumption.
Looking ahead
The future of animation is bright, brimming with opportunities for innovation, storytelling, and engagement. As we progress through 2024, it's clear that the industry is evolving at an exhilarating pace, driven by advances in technology, changes in consumer behaviour, and the boundless creativity of animators around the globe.
We're excited to be at the forefront of this dynamic industry, embracing these trends and exploring new horizons in animation. Whether it's crafting immersive VR experiences, supporting independent voices, leveraging AI for creative leaps, or promoting sustainability in our productions, we're committed to pushing the boundaries of what animation can achieve.
So, what does the future hold? Only time will tell, but one thing is for certain: the world of animation will continue to inspire, innovate, and captivate audiences in business and entertainment for years to come.
Join us on this thrilling journey into the future of animation—a future where the only limit is our collective imagination.
