understanding HCP digital behaviours beyond web 2.0
The Event:
Join us as the Pharmaceutical Multichannel Marketing Meetup hosts a presentation and discussion panel that tackles the evolving digital environment and shares the HCP perspective on best practice digital engagement.
Led by James Atherton and Antonia Trent from MedShr - a leading physician network with over 1.8m members in over 190 countries - this webinar will narrow in on the way in which HCP behaviours are changing in line with the evolution of the web. We'll also be looking at why and how HCPs are utilising social communities, and the benefits that these platforms can bring to pharmaceutical companies, their agencies and consultancies. They'll be joined on a panel by 28b Founder James Harper and Lucid Group Strategy Director James Hadfield.
Agenda:
Welcome and introductions
- Christine MacKay, Award-Winning Founder of Animation Studios Salamandra.uk
- James Harper, Founder and Managing Director at 28b
The evolution of digital content consumption and sharing for HCPs
- James Atherton, Partnerships & Innovation Director, MedShr
How online tools are meeting needs and improving outcomes: an HCP perspective
- Antonia Trent MD, Clinical Director, MedShr
Panel discussion feat. James Atherton, Antonia Trent, James Hadfield (Strategy Director, Lucid Group) & James Harper
Q&A
Close
Our Speakers:
