5 top tips to maximise the impact of your corporate explainer video
A corporate explainer in itself is a powerful visual marketing tool for brands looking to stand out and cut through the noise—-but what many marketers don’t realise is, there are so many ways to repurpose an explainer video to maximise its impact and boost ROI even further.
The magic of business animation has always been its versatility and longevity. Take a corporate video, for example. As a brand manager, marketer, or business owner, you might initially look at commissioning a 60-second animation for your website or an upcoming event, but that doesn’t mean you’re limited to only using it in that one, singlular location. In the lizard lounge, we live by the golden rule of repurposing content across as many touch points in the user journey as possible.
Having worked with brand managers and marketers across 18 different industries, here are some of our top tips to maximise the impact of your explainer video:
1. embed the video on your website landing page
First impressions count, right? Well, your website landing page is your first chance at making a good (and lasting) impression on new visitors and potential clients or customers. When adding an animation to your landing page, the most important thing to consider is optimal placement. Try to place yourself in your audience’s shoes. Would it benefit them more to see your video at the top of the page, or after some well-placed text-based copy?
When optimally placed, explainer videos can drastically boost viewer retention on your landing page.
2. showcase the video in email campaigns
Email campaigns are great for nurturing and maintaining relationships with future or past customers and clients. Whether you’re trying to increase your click rate, continue to generate interest in your brand, or simply boost awareness with your commissioned explainer, adding an animated video to your email campaigns is another great way of easily and cost-effectively repurposing content.
3. feature the video on your social media platforms
In today’s digital-first world, there are so many different platforms to funnel audiences from, and a majority of them just so happen to be predominantly video-focused. Think TikTok, YouTube, LinkedIn and Instagram. Even platforms like Twitter, which has traditionally been more text-based, is becoming more video and visual-dependent in recent times.
You can chop up parts of your video and share them separately, or post still images taken from the animation to draw more attention to your posts. Think of your corporate explainer as your own, personal trailer. By sharing your video on social media, you have a higher chance of attracting your audience to your website than when using text alone.
4. include the video across all touchpoints with new clients
Whether you’re looking for investors, pitching to clients, onboarding new talent or presenting at a conference or event, an explainer video is a simple and effective way to present your services or product without sounding overly salesy and having to worry about your audience not understanding. A well-made video shines your brand in a more professional light, thus creating trust and a sense of authority.
5. use the video as a tool during in-person meetings or networking events
With the return of in-person conferences and networking events, you might find yourself back in the routine shuffle of handing out business cards and hoping to receive a call. Well, that’s where QR codes can become your best friends! By adding a QR code to your business card, you can link it to your newly commissioned corporate explainer, and allow your video to continue your networking efforts long after you’ve left a particular meeting or event.
At a glance:
Commissioning an explainer video is only the first step towards boosting your brand awareness. To fully make use of video’s amazing versatility, marketers need to adopt a repurposing approach by using said video across all touch points of their internal and external comms. This can include, but is not limited to:
embedding the animation on your landing page
showcasing the animation in email campaigns
posting the video on social media, including the video in proposals, presentations, and onboarding documents
adding the explainer to your business cards via a QR code.
not sure how to embark on your own animation journey?
we’ve got you covered!