salamandra.uk ceo named one of 50 digital women to watch

Christine MacKay, CEO and founder of multi-award-winning B2B animation studios, salamandra.uk, was named one of 50 digital women to watch in 2022 by online community and digital learning platform, Digital Women.

The 50 Digital Women to Watch list is considered the platform’s most anticipated announcement of the upcoming annual Digital Women Awards, which celebrates hardworking women working in and around digital and digital-based businesses, who are doing the most incredible work in their respective industries.

 
“The 50 Digital Women to Watch list is our spin on the (not so) short-list for our most prestigious and competitive award: Digital Woman of the Year. This year, we’ve compiled the names into a beautifully crafted, downloadable Book, which showcases those people whose entries blew us away and who are going over and above to make a difference to their communities and industries through digital all of these women have worked hard to achieve.”
— Digital Women
“Wow, what a fantastic way to end the week! I’m humbled, and of course ecstatic, to have made Digital Women’s list of 50 Digital Women to Watch in 2022 alongside such an amazing line-up of women in the digital industry! A massive thanks to Digital Women for the feature, and another big congratulations to all my amazing fellow digital women to watch!”
— Christine MacKay

More about Christine:

Christine MacKay founded salamandra.uk in 2014, a multi award-winning animation studio that specialises in animation for business (B2B) and visual problem-solving. Having worked both client and agency side on three continents, Christine has expert knowledge in building collaborative, frictionless teams, developing a strong company culture, and, as a serial networker, cross-pollinating businesses. Her team works as visual problem solvers across 18 different industries, from children’s book illustrations and corporate explainers, to training videos or immersive augmented and virtual presentations, during which they produce unique and powerful multifaceted visual assets, and create content that resonates with their clients’ target audiences memorably.

In 2021, she released her bestselling book, Destination Animation - How Smart Marketeers Convey Complex Messages memorably, which tells the story of animation as a medium for B2B marketing as opposed to entertainment alone, while exploring why animation makes for a compelling and versatile business tool, and how it conveys complex messages more memorably than text alone.

  • Listen to Christine’s LinkedIn Live Series, The Business of Writing a Book - Lighting the Way and Leaving Your Mark here.

  • Watch the Destination Animation Book Trailer here.

  • Get Destination Animation here.

For more information on salamandra.uk and their services, please visit https://www.salamandra.uk/ 

To request an interview with Christine MacKay, or for any further questions regarding the publication, please contact Digital Marketer, Marilize Loxton, through marilize@salamandra.uk.

More about Digital Women:

Digital women is a community set up to empower women through the sharing and development of digital skills. Their mission is to empower 1 Million + Women through digital education by 2024. Their focus is on the growth and success of women in business and in digital, so they aim to provide the best support, skills and networking to help our community of brilliant, like-minded business owners and career professionals reach their goals.

Digital Women started as an event and Facebook community with one key mission: to empower as many women through digital skill sharing and education as possible. Since they were founded in March 2019, their community has grown, reaching far and wide across social media to support thousands of women. At Digital Women, they also showcase the great work their community is doing through the Digital Women Awards and 40 Digital Women-to-watch list as well as showcasing real-life role models for all digital women.Website: https://digitalwomen.live/about-us 

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