human to human marketing: tech in the creation of authentic content

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tech and saas multimedia marketing meetup 25/11/20

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Human to human marketing: tech in the creation of authentic content The pandemic took us all by surprise and the rapid change in brand's tone of voice is reflective of this. Say goodbye to the hard sell (phew!) and hello to a no smoke and mirrors marketing landscape.

Regardless of whether you work in B2B or B2C, we are all marketing to humans and what are we all appreciating (and perhaps needing) right now? That's right, transparent, honest and AUTHENTIC communication. So how can we utilise tech to help in the creation of this fresh type of content?

Christine MacKay, salamandra.uk

Maria Cadbury, SayitNow

Mark Buckle, Amondo

Joti Balani, Fresh River AI

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