the ultimate visual essentials for a successful marketing campaign

It goes without saying that there’s a lot that goes into planning a successful marketing campaign. From choosing your overall message, to conducting important buyer persona research and establishing what deliverables you’ll need, you’ll eventually find yourself considering the visual aspect of your campaign—and that’s where our studios come in!

Whether the aim of your campaign is to build top-of-mind awareness, launch a new product or engage in a rebranding, visuals are key for targeting the right audiences, and targeting them effectively on the right platforms. 

Consumers today are spoiled. With so many marketers vying for their attention, consumers have an overwhelming amount of content to choose from, and constantly expect to be wowed. We’ve put together a list of a few visual essentials that are sure to help your campaign stand out above the noise, and establish your brand as a serious contender from the get-go.

1. A unified brand design

Before you can even start thinking about launching your campaign, it’s integral to take a step back and have a look at your brand and how it's represented. Do you have a clear set of brand guidelines that ensures uniformity and consistency across all platforms? Do you have a brand font or brand colours that identify your brand and make it stick in your audience’s memory?

Brands with a unified brand design are perceived as more professional, more high quality and more trustworthy than brands without. This could be anything from a bespoke email signature and zoom background, to something as simple as using the same brand colours across all your content, and the same font wherever possible.

2. A well-designed logo

Humans are extremely visual beings. As we like to recite here in the lizard lounge, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. With those numbers in mind, consider this: when big companies or brands sponsor sports teams and stadiums, they do this by adding their logo to sports gear, fields and equipment. Why? That’s because they know, even without adding their name, people will recognise them by their logo.

A well-designed logo is key when launching a campaign. Think of your brand as the sponsor of the sports team that’s your campaign. You want it to be striking and easily recognisable. Plus, like a unified brand design, a logo that looks professional showers the same impression upon the company or brand, thus making it more trustworthy in the eyes of your target audience.

3. Campaign Promo Assets 

You’ve done your research, created your brand personas, and signed off your copy—now what? Time to get your content ready!

Depending on where you’re planning on launching your campaign, the required promo assets will differ. For a social media launch, you’ll need several post designs in the correct ratio for your chosen platform, account banners and even temporary profile pictures. For a live launch, you might need posters or billboard art, or a pull-up banner if you’re launching at an event. You’ll likely need another banner for your website, and a few more designs to make your campaign pop online.

4. Animated Teaser

Finally, our favourite visual essential (not that we’re biased or anything)! A good campaign always starts with a lead-up. Treat your campaign like the blockbuster you want it to be, and show your audience what’s coming with an animated teaser video. Your video duration can range anywhere from 10-30 seconds for a teaser animation, and 30-60 seconds if you want to upgrade it to a full-blow explainer video. 

Whichever one you’d prefer, giving your campaign that extra boost with video might just be what you need to push your brand above your competitors. Teaser and explainer videos are also great tools for securing future funding, or sharing more about what you do in presentations or at conferences.

At a glance:

Consumers today have sky-high expectations, and visuals are more important than ever to capture their attention and keep them hooked. Some key visual essentials that are sure to boost your campaign are:

• A unified brand design

• A well-designed logo

• Campaign promo assets

• Animated teasers

not sure how to embark on your own animation journey?

we’ve got you covered!