kareinn corporate explainer video
services provided:
#storyboarding #illustration #storytelling #animation #motion-graphics #scripting #design
KareInn is a digital solution that helps professional care teams to plan, communicate and record the care and support provided to their residents.
KareInn makes frontline teams safer and more efficient. A full suite of the most up-to-date, nationally approved assessments and tools ensure staff stays current. Managers can rest easy knowing that KareInn is helping their teams deliver safer care.
The lovely folks at KareInn came to us just as they launched an updated solution and a corresponding new set of software features which they wanted to highlight in a corporate/software solution animation.
July 2021 saw the launch of their new KareInn 3.0 platform and branding. While the new colours were already reflected on the current website, including many of the platform’s new features, KareInn didn’t have a product video or any professional shots of the software screens. Ultimately, we were approached to create a 2D video designed to help with communicating the new features, while maintaining the fresh company look and feel.
The KareInn team didn’t want to cover the basics that their competitors covered in their videos, but wanted to go for a WOW-factor without the visuals and copy giving away all of their secrets.
Our talented team of lizards used sleek, 2D animation to create a 60-second animation that’s both eye-catching and informative. We combined on-brand imagery with professional snapshots of what the KareInn platform looks like, and some of its most prominent features in a nutshell.
We utilised smooth transitions to hop from point to point for a more seamless feel - a technique that’s quite a favourite amongst our creatives!
