milwaukee cgi animations
services provided:
#campaign-creative #storyboarding #cgi #3d-modeling #animation #motion-graphics #campaign
We give Milwaukee’s visuals that va-va-voom, from realistic 3D product visualisations to 2D motion graphics edited with film and instructional animated iconography and illustration.
Using animation and recreating the elements allowed us to get some really cool abstract (digital) camera shots and lighting that you can’t do with film or video, such as breaking out the elements of the tool into a product explosion… always a crowd pleaser!
In 2021, our epic long-standing clients at Milwaukee Tool asked our lively lounge to create a powerful, uber impactful 45-second 3D product render video to match their exciting new product, the 1” D Handle Impact Wrench.
When we were briefed, the tool hadn’t been released yet and they wanted to launch it with as much oomf as possible, given it’s an extremely powerful and stand out tool.
Being cordless, the 1” D handle is a step above the rest with features such as the brand spanking new pneumatic system and compact structure.
The brief was semi-open so we had a bit of space to get digitally creative with how we showed off the product's features.
As the cherry on top, our animation went on to win a whopping gold at the VEGA awards 2021!
We make milwaukee’s videos stand out with a top up of illustrations and motion graphics content.
