pimento communications network
The UK's leading independent marketing & communications agency!
As animation studios based in the UK, we at salamandra.uk are massive supporters of Pimento, the UK’s largest and most versatile marketing & communications agency. Supported by some of the UK’s most prestigious independent agencies and consultants, the Pimento network drives profitability by supporting networking, information sharing, and relationship nurturing.
Pimento Update: The importance of motion and emotion in marketing
The human brain absorbs visual information 60,000x faster than plain text and this is heightened when these visuals are in motion. Using animated idents, explainer videos, logos and presentations are all ways in which animation can make brands become memorable and thus increase their brand awareness and, most importantly, sales.
Our Head Honcho, Christine MacKay, explores animated marketing for business. She founded salamandra.uk in 2014 which specialises in animation for business (B2B) and visual problem-solving. Her team works as visual problem solvers across 18 different industries, from children’s book illustrations and corporate explainers, to training videos or immersive augmented and virtual presentations, during which they produce unique and powerful multifaceted visual assets, and create content that resonates with their clients’ target audiences memorably.