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Author: Gabriel Bonifacio, Digital Marketing & Social Media

Hello, my name is Gabriel and recently I’ve started working for Salamandra as an apprentice. National Apprenticeship Week has arrived (5th to 9th March) and I thought it would be great to share with you my experience as an apprentice so that one day you can get a better understanding of what it’s like! Whether you’re looking for an apprenticeship or even considering hiring one!

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Back to Basics

Before I started my apprenticeship, I was studying at a college and working part-time. The thought of doing an apprenticeship had never occurred to me, but it seemed like a great concept which had originally peaked my interests. Apprenticeships are great because they can offer you the chance to study towards a degree or diploma, whilst receiving a salary and working within the industry you like (in this case it was animation and art).

With this in mind, I decided to do some more research, discovering that there were many schemes that range in levels and subjects and the main course that caught my attention was digital marketing, as its something I had already been familiar with in practice. Eventually, I came to the conclusion that it was time for me to embark on this new adventure where I’ll be able to add value to a business improving my qualifications as I go along. And so Salamandra came across my CV where I was invited for an interview and successfully passed and was offered the job!

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Salamandra & I

My first week here was an amazing experience. The team was really nice at welcoming me and I found it easy to learn their system. I remember feeling excited and eager to start my apprenticeship and so the team started me off with teaching me about my role and developing my skills, working closely with the internal design team as well as directly with the CEO.

It was a challenge, to say the least, but over time I learnt the business patterns and key duties. I got the hang of things and eventually started to feel more comfortable doing my day to day tasks. Over time I’ve been taught how to manage the CRM, how to monitor marketing channels, writing blogs and email campaigns as well as curating social media content and marketing of their brand.

I’m learning great tactics here with Salamandra, every day I face a new challenge and, in all honesty, I like being challenged. It keeps my mind occupied in a way that entertains me. Outside of Salamandra however, I’ve been learning more about my diploma attending 3aaa’s training sessions and revising at home. So far, I’ve been having lots of fun working here, Salamandra is a great team to work with and I’m 100% sure that the things I’ve been learning with them will be really beneficial in launching my career forward.

Illustration of Gabriel


Overall there have been some good results but also some mistakes, but as an apprentice, you’re given the chance to learn from them, correcting yourself as you go along, re-formatting the things you know and through the coming months I’ll soon be able to anticipate mistakes that I once did before they even occur!

All in all, I hope this blog has given you some insight into what it’s like being an apprentice as were not a bad bunch! We’re determined, eager and motivated to learn side by side with you and your business and going forward it’s definitely an experience I’ll be taking on with me for the rest of my career (you always remember where you started off am I right?) And as an employer, an apprenticeship gives you the opportunity to give back to your community and help in shaping not just an apprentice’s career but the next set of skills that our generation will have in the future.

If you liked my blog and you’re also looking for a career in digital marketing but don’t know where to start, an apprenticeship is a fantastic alternative to college or university so make sure to follow us on social media as we’d love to hear some feedback from you and if your still curious to know more about apprenticeships check out our other blog on it here.