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Why is Animation Good? More Specifically, how?

Author: Gabriel Bonifacio, Digital Marketing & Social Media

Whether you need to tackle sensitive subjects or illustrate complex services, animation can be a tool used in dissecting information, captivating audiences, and tapping into their human emotions.

Regardless of the industry your business is in, animation can be a multi-purpose investment you can re-use in various sales, marketing or social media campaigns with noticeable ROI.

Whether you need a corporate explainer video, a product instruction film or you are trying to explain your services simply – animation, in its myriad formats (2D, 3D, Motion Graphics & Live Footage) can be a simple and highly effective marketing tool with a plethora of ways to maximise web traffic, social media growth and business perception.

Gif, gifographic, visual, infographic, marketing

Perception and Influence.

It’s expected by target audiences to understand what’s being sold to them. Which is why some businesses are finding new ways of informing/impressing their prospects.

As an example, an IT company by the name of Esko offer services ranging in print, packaging and software management. However, being a technical company, Esko, decided to take a different approach to their sales strategies.

Animation was successfully used to visualise their brand management software as well as their print and packaging services. The way they implemented information and stages involved was fascinating to watch/learn from.

By providing content viewers can learn from; animation swiftly converts into an effective sales tool.

Whether B2B or B2C viewers can learn about products and services more efficiently as 90% of information transmitted to the brain is visual and we process images 60,000 times faster than text. Which makes animation a viable tool in acquiring new prospects/consumers, rather than using text. [Source]

B2B & B2C can Benefit from Simplicity and Ease.

Successful businesses strive for simplicity and by explaining things simply, businesses can convey complex messages, minimising misconceptions about the products or services they are selling.

By using animation another company called Bayer Pharmaceuticals were able to provide complex information in an entertaining and simple way.

They visualised complex industry terms like “Pharmacovigilance” in a way that teaches and resonates with audiences.

Additionally, studies have shown that only 10% of readers were able to retain information via text, as opposed to 95% who watched the same information via video (Source).

So, take this knowledge and begin using animation within your marketing and sales strategies, incorporating an effective tool that prospects and consumers will appreciate and learn from which in turn means higher chances of a successful sale.

The benefits of Having an Animation.

On a survey done on 570 unique businesses, 85% found that animation was an important factor in their strategic marketing with 76% saying that using an explainer video has increased their sales performance. [Source]

In every industry you’re faced with many target audiences and competitors, so ideally you need to find a way of implementing successful strategies to help boost your sales performance.

Animation can be a worthwhile, long-term investment, flexible in not only sales but marketing usage as well. It’s a powerful tool that’s easy to captivate, resonating with viewers much longer rather than reading a blog or article.

Animation can be a simple solution yet effective tool used by businesses in attracting new clients. In a common scenario – if a prospect visits your website and the first thing they’re greeted with is an animation, they’re better inclined to stay and watch/full-fill their desire in learning about your services or products. [Source]

Find out More

In conclusion, we hope that you have learnt something new about animation and the impact it can have on sales acquisition and exposure.

If you need any assistance or information, Salamandra specialises in animation and all its facets.

Contact us. See how we can help your business convey its complex message and to see more examples check out our case studies here or watch our explainer video below as well as the animations we’ve created for our clients here.

Call 01753 444 327 or email hello@salamandra.uk.

Sources: Wyzowl, BiteableHubspotOptInMonster, Wirebuzz.