Why You Should Use Google Ads
Author: Gabriel Bonifacio, Digital Marketing & Social Media
For this blog update, we’ve made a list of 5 reasons why we think your business should be advertising online.
Firstly we wanted to start with a phrase that has always reconciled with us at the studio:
“How do you expect people to find you if you’re not actively trying to be found”?
Online Ads like Google and social media are one of the best methods at being found online, not to mention, an important part of the Digital Marketing mix. Unfortunately, it’s also one of the more overlooked aspects because of past misconceptions.
So we hope that by reading this, we can refresh your knowledge on how beneficial Google Ads can be and why we think it should be a considered part of your marketing budget. Let’s begin!
Your competitors are already there.
If you do a Google or Yahoo search for your business’ service right now – who do you think will show up?
Surprising, you’ll find that you’re competitors are showing.
If you’re a consulting agency, how many “sponsored links” did you see and how many of those are competitors you’ve heard of?
Not only are you in direct competition with those businesses offline but also, in the online world. Which in this case, they may be winning.
The same concept can be applied to any industry whether it’s finance, insurance or law, your competitors are aware of Google Ads and they are actively using it against you by targeting your potential pool of prospects (who are momentarily unaware of your existence).
SEO is “strong and stable”, but that’s about it.
SEO should be the most basic rule for every business wanting to succeed online and Google Ads should be the next level – which brings me to my next point.
Google estimates that 97% of consumers will research online prior to making a purchase. Even if they plan on doing it offline…
Knowing this, businesses should take the opportunity to meet customers “at the curb” and put in more effort at being found.
Although most businesses are aware of Google Ad’s usefulness, in reality, they face a common issue – a lack of knowledge.
Leading most to resort to traditional methods they feel more comfortable in doing like print, social media, blogging, conferences, etc.
Google Ads will not only show your business to more people than the methods listed above but, will do so, specifically, and only, to the ones who search for the service or product you provide. Meaning that the people who see your Ads have a genuine interest in what you do.
Online Advertising Is not Rocket Science…
Google Ads may look confusing, advanced and a platform designed for people with knowledge (or a budget for it) but what if I told you, you don’t need to spend a grand to compete as a business or to study its uses as an individual.
£20’s enough really and it’s actually your recommended budget when starting your first Ad.
On a £20 budget, you can get a campaign that lasts a month bringing in potential customers to your business.
You also get the opportunity to learn the platform for free by studying material that Google provides you. You can also enrol your self into their Ads academy – becoming a certified marketer within days.
Additionally, you can find professional-made videos online from experts on Youtube.
If you want to take a more advanced route, there are online paid courses on websites such as Udemy made by university teachers. Giving you max coverage on how to advertise online. These courses include things like coursework, exams and lectures – marked and graded by tutors online.
The best part of Google Ads is how cost-effective PPC can be and it all depends on how much engagement you receive and what keywords you use.
Building more on the cost-effectiveness of Google Ads the most popular method is the CPC (Cost Per Click) model.
A good starting point is to determine what your average customer sale is worth? This will give you an entry level of how much you should invest when trying to acquire a new customer.
The average cost for click on google Ads is around £1.20, if you’re ranked well on your Ad and receive let’s say 10 clicks a day, your cost could go down to as low as £0.10 per click.
Meaning, if your Ad is relevant, presentable and able to generate traffic organically, you will receive a lower CPC cost rating, making the most of your budget and a noticeable ROI. The same benefit applies for Social Media Ads like Facebook & Twitter – the more clicks you receive the less you’ll have to pay, and if one click spends £120 but it costed you £1.20 to get them there, you still made 100x profit.
Talk about a good deal huh?
Google wants the Ads on their platform to be relevant which is why entering Google Ads with an organic/inbound mindset (as in, making the Ad look meaningful to the person who’s viewing it) is going to get you far and it ain’t that hard. Just make sure the Ad you have has a relevant title to what you offer, relevant keywords and try not to include words that are too broad or have the same meaning.
You wouldn’t show a car Ad to someone who’s searching for cat food?
The three rules to follow is relevancy, accuracy and narrowing your niche.
Results are Immediate and Google Ad Does all The Work for You.
If you’re like most small businesses looking to expand, find leads and generate revenue – what are you waiting for?
With Google Ads, most of the work is done for you with excellent analytical data at your disposal.
While you still have to spend time deciding who to target and writing/structuring the Ad format; for the most part, the internet does the rest!
You have all these tools available to you, and your message can be delivered to a very specific type of audience. Not only can you target geographically, but you can also zero-in on potential customers based on their demographics, behaviour and special interests. You can also target different age groups, salaries, genders, locations and more.
Within minutes of launching an online advertising campaign whether it’s on social media or Google, you’ll see impressions and clicks coming through.
Combined with swift tracking features and the ability of editing live campaigns on the go, you can adapt and change your Ad if it’s underperforming – at no extra cost or penalty (besides time).
Think of it as A/B testing, except it’s for keywords people are using when typing on Google.
Remember, the internet is there for you and it has so much to offer!
There’s little reason to be worried if budget is going to waste as the people clicking it are the ones who genuinely want to find you.
To help you decide on which keywords to use, refer to Google Ad’s platform as it will show you statistics on each of the keywords you want before you use it.
For us, we found that on average there were 27,000 daily searches for keywords like Branding and Animation.
Furthermore, to better optimise your sales conversion, your website plays a huge part in the entire ordeal (the most important actually)!
Keep in mind that once people click on your Ad they land on your website – from there on it’s all on you and how well your page has been built.
Where do they go next? What do they click? Are they on the right page?
Go back to the days before you began your business, and remember the visions you had, what you would be selling, who you would be targeting and how you would be doing it.
That’s the starting point for any new online marketing campaign and a good reminder for marketers who are more experienced!
If you need consultation on how to optimise your website or adverts, contact us today for the multiple services we provide. We do web design, branding, animation and marketing.
Email firstname.lastname@example.org or call +44 (0) 1753 444 327.