choosing the right channel - understanding the digital habits of today's doctors
We explore the ways in which valuable, trusted content can be placed in the inboxes and browsers - rather than palms - of HCPs, with validation from Across Health data as to the contemporary channel habits of today's doctors.
event details:
For a rep, ensuring that compelling content about the drug you represent reached the right HCPs used to be as simple as placing that leave piece in the palm of their hands. With the drive to digital, how should we enable and empower field teams to get the right content to the right customers at the right time and via the right channels?
