aeg battery animation
services provided:
#storyboarding #animation #motion-graphics #videoediting #compositing #3danimation
The power tool industry is a dynamic and rapidly evolving sector, driven by innovation, user demands, and technological advancements. Tools must be designed to solve real-world problems, such as improving efficiency, safety, and durability.
This user-focused approach ensures that power tools continue to evolve in line with the growing complexity and precision required in modern work environments.
objective
To launch AEGs new 18V 12.0 Ah PROLITHIUM-ION™ HD Battery.
This is their biggest battery to date and gives the user extended runtime and power while still being compatible with all power tools in the AEG PRO18V range.
about the client
AEG provides high-performance tools for professional users such as trades people and construction workers.
Positioned as a premium brand, AEG emphasises durability, reliability, and innovation to meet the demanding needs of the professional market.
Staying attuned to the evolving needs of professional users across various trades is crucial for innovation.
project scope and objectives
They created an overall marketing campaign, including the messaging and overall look and feel. Keeping the style consistent with their branding, our task was to create an epic 1 minute 3D animation.
innovative animation techniques
The animation was created in 3D CAD. We modeled, textured and created the finalised animation and compositing.
This also included line drawings of tools in the range, created to demonstrate the battery’s compatibility and to give a more ‘techy’ look and feel.
The result was everything we’d hoped and more! A great collab as always with AEG.
