pegaworld 2024 video

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about pega

Background:

  • Pegasystems is a global SaaS provider, offering a powerful low-code platform for AI-powered decision-making and workflow automation

  • A global business rooted in family values

  • A relentless, client-first innovator since 1983

  • A trusted partner to the world’s leading brands

Positioning and target audience:

  • Leading organisations across the world.

Goals and challenges prior to collaboration.

  • The rapidly changing AI landscape can be overwhelming, especially for those without a technical background

  • As a complex and technical product, it was challenging to introduce it in a simple and easily understandable way

  • They needed an explainer animation to make the introduction easier and more accessible.

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