pegaworld 2024 video
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about pega
Background:
Pegasystems is a global SaaS provider, offering a powerful low-code platform for AI-powered decision-making and workflow automation
A global business rooted in family values
A relentless, client-first innovator since 1983
A trusted partner to the world’s leading brands
Positioning and target audience:
Leading organisations across the world.
Goals and challenges prior to collaboration.
The rapidly changing AI landscape can be overwhelming, especially for those without a technical background
As a complex and technical product, it was challenging to introduce it in a simple and easily understandable way
They needed an explainer animation to make the introduction easier and more accessible.