pegaworld 2024 video

about pega

Background:

• Pegasystems is a global SaaS provider, offering a powerful low-code platform for AI-powered decision-making and workflow automation

• A global business rooted in family values

• A relentless, client-first innovator since 1983

• A trusted partner to the world’s leading brands

Positioning and target audience:

• Leading organisations across the world.

Goals and challenges prior to collaboration.

• The rapidly changing AI landscape can be overwhelming, especially for those without a technical background

• As a complex and technical product, it was challenging to introduce it in a simple and easily understandable way

• They needed an explainer animation to make the introduction easier and more accessible.