pegaworld autonomous enterprise animation
overview of the industry and specific needs
Companies are on the lookout for custom software solutions to boost efficiency, streamline their processes, and gain a competitive edge.
With advancements in AI, machine learning, and cloud computing, users now enjoy personalised experiences and real-time insights. The market is highly competitive, driving continuous innovation for more integrated and user-friendly solutions.
objective of the animation project
The aim was to demystify the ‘Autonomous Enterprise,’ highlighting the benefits of automation in software development and showcasing Pega as a leader in this area. Pega's Autonomous Enterprise focuses on self-optimising, self-managing systems that boost business efficiency and innovation.
about pega
Background:
Pegasystems is a global SaaS provider, offering a low-code platform for AI-powered decision-making and workflow automation.
Since 1983, Pega has been a client-first innovator, trusted by leading brands worldwide.
Goals and challenges prior to collaboration.
The evolving AI landscape can be daunting, especially for non-technical audiences. Introducing Pega’s complex product simply was challenging. They needed an explainer animation to make the concept accessible.
project scopes and objectives
Video Details:
Duration: 90-120 seconds
Fully animated video
Based on storyboard and illustrator files provided
Style aligned with PegaWorld '23 theme
Salamandra responsible for all animation, music, and SFX
Specific objectives set by the client:
Educate viewers on the concept of the Autonomous Enterprise
Demonstrate that Pega is a pioneer in the Autonomous Enterprise space
Create core animations for the Autonomous Enterprise with potential for future reuse
Inspire clients to further engage with Pega
Key Performance Indicators (KPIs) Used to Measure Success:
Customer engagement rates
innovative animation techniques
As the navigation arrow passes different buildings and people in a 3D space, it creates a more immersive experience and provides a smooth journey through the benefits of the Pega Autonomous Enterprise.
Despite appearing as 2D, half of the animation was modeled and animated using 3D software.
This allowed a 3D camera to follow the navigation arrow through a city, creating an immersive experience that smoothly highlighted the benefits of the Pega Autonomous Enterprise.
our creative process
Pega provided the storyboard and parts of the animation direction, and we maintained constant communication and feedback rounds with their creative team to ensure their vision was captured from the storyboard and script.
Storyboard + script received from client
Organisation of their illustration assets to be animation ready
Creating 3D assets from scratch to accommodate the parts of the storyboard that were made for a 3D space narrative.
Incorporating 2D illustrations in both the 3D and 2D environments.
Creating the animation and camera movements.
We also gathered and added in the sound effects.
Rendering in the requested formats for the client.
We collaborated closely with Pega's creative team to ensure their vision was captured. Using 2D animation in a 3D space, we created dynamic and engaging visuals that brought Pega’s vision to life.
