possible rebrand
services provided:
#branding-innovation #digital-design #infrographic-design #powerpoint
Possible is a well-established company in the business consulting industry, renowned for its innovative solutions and client-centric approach.
Despite their strong market presence, they recognised the need for a refreshed brand identity to better align with their evolving business goals and market dynamics. This prompted them to seek the expertise of Salamandra UK to redefine their brand messaging and positioning.
challenge
Despite their strong market presence and innovative solutions, Possible recognised opportunities for growth by updating their brand messaging to better resonate with their evolving target audience. They sought to enhance their visual identity and ensure internal alignment on brand values and mission. By addressing these areas, they aimed to more effectively communicate their value proposition and strengthen their competitive edge.
goals and objectives
Modernise the brand identity to reflect the company’s innovative spirit and forward-thinking approach.
Align the team on the core brand values, mission, and vision.
Develop cohesive and compelling brand messaging.
Create a visually appealing and professional credentials deck and PowerPoint template.
Enhance overall brand perception and engagement with clients.
our objectives
Conduct a comprehensive brand messaging workshop to gather insights and achieve team alignment.
Redefine the brand’s mission, vision, and values based on workshop findings.
Develop updated brand guidelines that encapsulate the new messaging and visual identity.
Design a fresh credentials deck and PowerPoint template that reflects the updated brand identity.
Ensure the new brand elements can be effectively implemented across all channels.
process and implementation
Initial stages
The project kicked off with stakeholder meetings and a discovery phase to understand Possible’s current brand status and challenges. This was followed by a brand messaging workshop designed to align the team and extract crucial information about their brand mission, vision, and values.
creation of deliverables
Brand Guidelines
Comprehensive brand guidelines were created to provide clear instructions on the use of the new brand elements. These guidelines included the updated mission, vision, messaging, visual identity elements, and tone of voice.
Credentials Deck and PowerPoint Template
A new credentials deck and PowerPoint template were designed, reflecting the fresh look and feel of the brand. These deliverables were crucial in ensuring a professional and consistent presentation of the brand in all client-facing materials.
the strategic approach
Mission, Vision, and Messaging Development:
Through the workshop, we refined the brand’s mission, vision, and messaging to ensure they accurately represented the company’s goals and values. This involved collaborative exercises and detailed discussions to ensure a shared understanding among all team members.
Persona Development:
We identified key customer personas to tailor the messaging and visual identity to resonate with their target audience.
metrics and feedback:
Testimonials
“It now looks GREAT! Thank you for your support on this project.”
conclusion
Salamandra UK added value to Possible by delivering a comprehensive branding solution that met all project objectives. The refresh project not only modernised the company’s visual identity but also brought clarity and alignment to their brand messaging. The success of the project has led to ongoing collaboration, opening up further opportunities for brand development and strategic initiatives.
like what you see?
If you are an established business looking to redefine your brand messaging and positioning, contact us to discover how we can add strategic value to your branding efforts.