gigaton explainer video
overview of the industry and specific needs
The environmental tech industry is buzzing with innovations, especially in carbon capture and storage (CCUS). Companies need to explain these complex technologies simply and engagingly to drive awareness and adoption.
objective of the animation project
We aimed to create a 60-second animated explainer for Gigaton CO2. This animation needed to showcase how their original system captures, stores, and converts CO2 into energy, using a fun and friendly approach that resonates with a diverse audience.
about gigaton co2
Gigaton CO2 is revolutionising carbon capture with their advanced system. They target governments, oil and gas companies, the media, and the public. Their challenge was making their tech easy to understand and impactful.
project scope & objectives
We created a 60-second animation to:
Boost brand and service awareness.
Spark social media engagement.
Inform and convert media and governments.
Support Gigaton CO2's sales and marketing efforts.
innovative animation techniques
2D Animation with Voice Over
Usage: Simplified complex processes with engaging visuals and clear voice-over.
Benefits: Made the technology easy to understand and share.
bringing logos to life through animation
our fun and collaborative process
Consultation - We understood Gigaton CO2's needs and objectives.
Consultation - We understood Gigaton CO2's needs and objectives.
Script Writing - Created an engaging script to explain their tech.
Storyboard - Visualised the animation sequence.
Voice Over - Added a friendly voice-over with sound effects.
Design and Animation - Crafted imagery and graphics, then animated them.
Feedback Loop - Regular check-ins with Gigaton CO2 for feedback.
Final Touches - Delivered the polished animation with added music and sound effects, for distribution across various channels
challenges:
It can be challenging to bring a new process idea to life with just a script. Visuals do the heavy lifting, especially in projects like this. Getting to a point where the storyboard could engage the client enough to proceed was key. Once Gigaton CO2 saw the animation progress, they were blown away. The results were truly game-changing.
Wrapping up the Gigaton CO2 project was a hit with an animation that supported their teams and messages with a clear, engaging video.
“Christine and the team did an outstanding job on a recent animation for our company. The content was pretty technical but it didn’t phase them at all and they were patient, helpful and worked in a structured manner to arrive at an excellent outcome which demonstrated exactly what we were looking for in a very professional manner.”
like what you see?
Want to make your tech shine with a fun and professional animation?
Contact Salamandra.uk and let's create something amazing together!